Morocco’s tourism sector has achieved an unprecedented milestone in 2025. According to figures reported by Medias24 and confirmed through official data, tourism revenues reached 124.14 billion dirhams by the end of November 2025, the highest level ever recorded in the Kingdom’s history.
A Strong Performance Driven by Demand and Connectivity
This record performance is largely attributed to rising international arrivals and higher visitor spending. Traditional European markets such as France, Spain, and the United Kingdom remained key contributors, while long-haul markets, including the United States and Gulf countries, showed notable growth.
Improved air connectivity also played a decisive role. Expanded routes and increased frequencies operated by Royal Air Maroc, alongside low-cost carriers, helped facilitate steady tourist flows across Morocco’s major destinations.
Tourism’s Strategic Role in Morocco’s Economy
Tourism revenues continue to represent a crucial source of foreign currency for Morocco, alongside remittances and exports. The sector supports employment across hospitality, transport, and services, while also driving investment in infrastructure and destination development.
This record figure comes at a strategic time, as Morocco prepares for major continental and global events. With international visibility rising, tourism authorities are aiming to convert this momentum into long-term growth, reinforcing Morocco’s position as one of Africa’s leading and most resilient tourism destinations.
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