Morocco becomes a top destination for global hotel investment with over 10,000 rooms in development. Discover why major hotel brands are focusing on the Kingdom.

Morocco’s tourism sector achieved historic growth in 2025, yet reaching the target of 26 million visitors by 2030 will require stronger air connectivity, diversified experiences, improved quality standards, and sustainable local development.

Morocco’s tourism sector achieved a record MAD 138 billion in revenues in 2025, surpassing targets and driven by strong international and domestic demand.

Morocco ranks 80th globally in the 2026 Innovators’ Business Environment Index while leading North Africa with strong structural foundations for innovation.

Morocco welcomed nearly 20 million international tourists in 2025, confirming its status as Africa’s leading destination, according to UN Tourism.

Tourism revenues in Morocco reached a record 124.14 billion dirhams by November 2025, marking the strongest performance ever for the sector.

AFCON 2025 is transforming Morocco’s end-of-year season, driving business growth in cafés, restaurants and retail while raising new consumer expectations.