AFCON 2025 has become a reference for African football, as Morocco delivered a tournament matching FIFA standards in infrastructure, organization and commercial success.

As part of Morocco–UK security cooperation ahead of the 2030 World Cup, a British sports security delegation visited Rabat to observe CAN 2025 matchday safety protocols.

The US Embassy congratulated Morocco on reaching the AFCON 2025 semi-finals, emphasizing football diplomacy and shared World Cup ambitions in 2026 and 2030.

From historic World Cup performances to AFCON leadership and football diplomacy, Morocco’s rise is redefining how African football is viewed worldwide.

Morocco’s hosting of AFCON 2025 and the 2030 World Cup is accelerating major construction projects and reshaping investor confidence nationwide.

From Marrakech’s Sidi Ghanem to Rabat’s Jidar Festival and Tangier’s sea-facing murals, Morocco’s cities are transforming into open-air galleries that connect heritage and modern creativity.

Rixos Hotels has confirmed a $300 million partnership with Morocco’s Groupe Alliances to develop three luxury resorts in Marrakech and Larache. The project, including 950 rooms and 110 villas, strengthens Morocco’s high-end tourism offer ahead of AFCON 2025 and the 2030 World Cup.