Morocco tourism records are back in focus after French newspaper Le Figaro highlighted the Kingdom’s strong visitor momentum, rising bookings and expanding air links.
The report points to a confident travel season, with Marrakech, Fès and Ouarzazate showing clear signs of sustained demand.
Morocco tourism records gain new momentum
According to Le Figaro, Morocco is preparing for another strong tourism year, supported by steady growth, better connectivity and a clear national strategy.
Marrakech remains one of the main engines of this performance. The newspaper described busy airport queues in early May and a lively medina filled with visitors.
Mustafa Amalik, secretary general of the Marrakech Regional Tourism Council, said activity remains normal for the season, even with global tensions affecting parts of the travel market.
Hospitality operators also see a strong spring. Samuel Roure, president of Moroccan Guest Houses, told Le Figaro that the first half of 2026 looks exceptional, with occupancy rates around 90% for spring.
Marrakech, Fès and Ouarzazate attract rising demand
The trend goes beyond Marrakech. Fès is also benefiting from solid demand from European markets, according to Ahmed Sentissi, president of the Fès Regional Tourism Council.
For French travel professionals, Morocco keeps a strong image as a safe, organized and diverse destination. Patrice Caradec, president of Seto, said the country offers a wide range of travel options for French visitors.
Ouarzazate is also returning to the spotlight. Le Figaro noted a 35% increase in overnight stays in January, helped by better air links, hotel renovations and new tourism projects.
This progress supports Morocco’s wider effort to promote destinations beyond the classic Marrakech and Agadir routes.
Air connectivity supports Morocco’s 2030 tourism goal
Le Figaro also highlighted the growing role of airlines and tour operators. Misterfly reported a 4% rise in bookings to Morocco by the end of March.
Transavia France, which operates around sixty flights to Morocco, also reported strong booking momentum for spring.
This growth fits Morocco’s long-term tourism plan ahead of the 2030 FIFA World Cup, which the Kingdom will co-host with Spain and Portugal.
After welcoming 19.8 million tourists in 2025, Morocco is now moving toward its 2030 target of 26 million visitors. Stronger airports, more routes and a wider tourism offer are helping the country build that path.
For Morocco, this is a sign of confidence. The country is turning strong demand into a broader tourism strategy, with culture, heritage, hospitality and connectivity working together.
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