Morocco Strengthens Its Position as Africa’s Leading Tourist Destination in 2025, Says UN Tourism

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Morocco has further consolidated its status as Africa’s top tourist destination in 2025, welcoming nearly 20 million international visitors, a 14 percent increase compared to 2024, according to a report released by UN Tourism.

Strong Growth Despite a Challenging Global Context

This achievement comes at a time when global tourism is facing significant pressure from rising service costs and ongoing geopolitical uncertainties. Despite these challenges, Morocco has outperformed regional and global averages. Across Africa, international travel grew by 8 percent, largely driven by Morocco’s sustained momentum.

Elsewhere, the Asia-Pacific region recorded 6 percent growth, while Europe, the world’s leading tourism region, registered 793 million arrivals in 2025, with France and Spain topping the list. In the Americas, Brazil stood out with a remarkable 37 percent year-on-year increase in international arrivals, highlighting uneven but dynamic global recovery patterns.

Tourism Roadmap and Ambitions Toward 2030

According to Morocco’s Ministry of Tourism, Handicrafts, and Social and Solidarity Economy, the sector’s strong performance is closely linked to the implementation of the 2023–2026 Tourism Roadmap. This strategy focuses on expanding air connectivity, upgrading accommodation capacity, diversifying tourism products, improving service quality, and encouraging regional investment.

These efforts have translated into record tourism revenues, reaching 124 billion dirhams by the end of November 2025, representing a 19 percent increase compared to the previous year. The figures reaffirm tourism’s central role as a key driver of economic growth and territorial development.

Looking ahead, Morocco aims to welcome 26 million tourists by 2030, positioning itself as a long-term reference destination on the international tourism map.