Accor and Risma expand their strategic alliance to modernize Morocco’s hospitality sector and boost tourism growth across the country.

Morocco’s successful hosting of AFCON 2025 has boosted tourism and served as a rehearsal for the 2030 FIFA World Cup, accelerating infrastructure, hotel, and air connectivity upgrades.

With 19.8 million tourists recorded in 2025, Morocco is strengthening its tourism strategy by positioning Brazil as a key long-haul market.

Morocco’s tourism sector is enjoying an exceptional year, driven by a sharp rise in visitors from China and record overall international arrivals.