Morocco raises the bar for AFCON 2025 with modern stadiums, elite logistics, and five-star accommodation for all teams.

Casablanca is reshaping its tourism playbook. From city breaks and business travel to rural depth and immersive experiences, the metropolis and its region are building a destination rooted in innovation, entrepreneurship and long-term appeal.

Morocco has reinforced its position as Africa’s top tourist destination, widening the gap with Egypt thanks to steady growth, diversified tourism products, and strong global demand.

Morocco’s tourism sector reached a historic 116.2 billion MAD in 2024, boosting its contribution to the national GDP to 7.3%. With record visitors, stronger infrastructure, and major events ahead, tourism is becoming one of Morocco’s most powerful economic engines.

Morocco’s tourism revenues climbed to 113.3 billion DH by October 2025, according to Medi1News. With a 16.7% rise and 16.6 million visitors, the sector is experiencing one of its strongest years. Morocco could surpass 120 billion DH in tourism earnings by year-end.

Morocco is redefining tourism investment through its Tourism Project Bank, a platform featuring more than 900 structured projects across 60 provinces. It expands opportunity beyond major cities, highlights new destinations, and supports a more balanced, authentic tourism landscape across the ...

Morocco is gaining strong interest from Dutch tour operators thanks to its diversity, improved tourism ecosystem, and growing appeal for experience-driven travelers seeking culture, nature, and authentic journeys.