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Tourists riding camels in the Moroccan desert, reflecting the country’s growing travel appeal and authentic experiences. Photo by Tomas Malik / Pexels
Morocco continues to strengthen its position as a leading destination for French travelers ahead of the 2026 summer season (departures from May 1 to October 31).
With 20,086 passengers recorded over the period and an impressive +17.7% growth, Morocco ranks as the 4th most requested destination, standing tall alongside Mediterranean European giants.
| Rank | Destination | Passengers (Summer 2026) | Growth Rate |
|---|---|---|---|
| 1 | Greece | 52,591 | +5.7% |
| 2 | Spain | 50,779 | +8.4% |
| 3 | Italy | 34,157 | +17.8% |
| 4 | Morocco | 20,086 | +17.7% |
The Leading Non-European Choice
According to data from Les Echos and the Association of Tour Operators (CETO), Morocco stands out as the top non-European destination. In a market dominated by the EU, Morocco’s performance highlights its ability to compete with established markets like Tunisia, Portugal, Turkey, Egypt, and even the United Kingdom.
Strong Double-Digit Growth in 2026
The +17.7% increase confirms that the Kingdom’s tourism momentum is a structured and sustainable demand. While Italy shows similar dynamics, Morocco’s performance is particularly significant in the international segment, surpassing 20,000 passengers for the summer season alone.
Why Morocco Remains a Preferred Choice
Several structural advantages anchor Morocco’s appeal to the French market:
- Geographic Proximity: A short flight from major French hubs.
- Air Connectivity: Frequent direct routes to Marrakech, Casablanca, and Agadir.
- Diverse Offerings: From the Sahara desert and Atlas mountains to historic imperial cities.
- Value for Money: Highly competitive pricing and flexible stay options.
Professional Recognition: Partner Destination of the Year
Morocco’s relationship with French travelers was solidified with the “Partner Destination of the Year 2025” award from the SETO (French Tour Operating Enterprises Union). Key data points include:
- 5.76 million French visitors in 2025 (+11% YoY).
- French tourists represent 29% of total international arrivals.
- Average revenue per passenger: €1,019.
Strategic Momentum Toward 2030
As Morocco prepares for global events and invests heavily in hospitality and infrastructure, its tourism sector remains resilient. The ability to maintain double-digit growth in a competitive Mediterranean landscape proves the maturity of the Kingdom’s tourism offering heading into 2026 and beyond.
