A serene courtyard inside a traditional Moroccan riad, Marrakech, where architecture, art, and hospitality meet. Photo by Achraf Borkadi via Pexels
The approach of New Year’s festivities is driving a major surge in Morocco’s tourism sector, particularly in the regions of Marrakech–Safi and Drâa–Tafilalet. On the ground, professionals report steadily rising demand, with reservation rates reaching record highs among both domestic and international travelers.
Marrakech Surges Toward Full Occupancy
In Marrakech, hotel operators note that bookings accelerated sharply from the beginning of December, following a relatively calm November. The Red City is expected to reach full occupancy on New Year’s Eve, a trend seen across luxury hotels, boutique riads and traditional guesthouses alike.
Professionals attribute this strong performance to Marrakech’s diverse entertainment offering, the early expansion of hosting capacity, and the stabilizing global context in the post-COVID era, which continues to restore travel confidence.
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Merzouga Desert Strengthens Its Global Appeal
In Drâa–Tafilalet, the Merzouga Desert is experiencing a similar boom. According to Bladi.net the president of the Regional Association of the Hotel Industry, reservations have risen significantly, confirming the desert’s growing status on Morocco’s tourism map.
He highlights the reliability of the local tourism offer and the quality of services, which result from close cooperation between tourism professionals and local authorities to enhance infrastructure and strengthen visitor satisfaction.
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Sandboard Merzouga. Photo by moroccotoursagency.com
A Promising Outlook for 2025
Professionals in the region, now ranked fifth nationwide, anticipate an exceptional year ahead. They are banking on the area’s unique natural assets, cultural identity and desert landscapes to attract a growing number of visitors throughout 2025, further consolidating the sector’s profitability and strategic value.
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