AFCON 2025: French Tourism Professionals Impressed by Morocco’s Organization

Moulay Abdellah Stadium. Photo credit: Lamalif Group — Official Facebook Page

On the occasion of the Africa Cup of Nations (AFCON) 2025, Morocco has once again confirmed its ability to host major international sporting events under world-class conditions. The organization of the tournament has drawn widespread admiration, particularly from French tourism professionals, who see it as clear proof of the kingdom’s maturity as a leading global event destination.

French tourism leaders praise Morocco’s operational excellence

Invited to Morocco by the Moroccan National Tourist Office (ONMT), Christian Mantei, President of Atout France, and Patrice Caradec, President of the French Tour Operators’ Association (SETO), were able to closely observe the smooth running of AFCON 2025. Their assessment was unanimous: Morocco has demonstrated remarkable mastery at every level.

Christian Mantei highlighted the overall quality of the organization, praising its clarity, efficiency and seamless coordination. Beyond the operational aspects, he emphasized the strategic vision led by the ONMT, which has successfully leveraged the tournament as a powerful tool for long-term tourism promotion.

A solid tourism strategy built on strong foundations

According to Mantei, this success is built on several key pillars: modern infrastructure, robust logistics, well-managed security arrangements and, above all, Morocco’s deeply rooted culture of hospitality. Together, these elements project the image of a country confident in its capabilities and fully prepared to welcome visitors from around the world.

The experience offered during AFCON 2025 extends far beyond the stadiums, reinforcing Morocco’s reputation as a safe, welcoming and highly professional destination.

AFCON 2025 as a full-scale test for the destination Morocco

From the perspective of travel industry professionals, the impact is equally positive. Patrice Caradec described AFCON 2025 as a real-life stress test for the Moroccan destination. Managing an event of this scale reassures tour operators of the country’s ability to handle large visitor flows while maintaining high standards of quality and service.

He stressed that this credibility is the result of long-term, structured work, in which the ONMT plays a central and decisive role.

Global exposure strengthens Morocco’s international image

The global broadcast of AFCON 2025 has also been a key factor. Reaching millions of viewers worldwide, the tournament showcases a modern, well-organized and forward-looking Morocco. For Patrice Caradec, sport has become a powerful tourism storytelling tool, highlighting regions, infrastructure and the diversity of experiences the country can offer.

Ultimately, AFCON 2025 goes far beyond the sporting dimension. It stands as a strategic showcase for Morocco, strengthening its position among the world’s leading destinations capable of combining organizational excellence, tourism appeal and international visibility.