Kelaat M’Gouna hosts the 61st International Rose Festival from May 7–10, 2026. Discover the economic, cultural, and tourism impact of Morocco’s iconic Damask rose event.
The city of Kelaat M’Gouna is preparing to host the 61st edition of the International Perfume Rose Festival from May 7 to 10, 2026, under the High Patronage of King Mohammed VI. This flagship event highlights Morocco’s globally recognized Damask rose sector while reinforcing its role as a driver of economic, social, and cultural development in oasis regions.
Organized by the Ministry of Agriculture, Maritime Fisheries, Rural Development and Water and Forests in partnership with the province of Tinghir and international stakeholders, the 2026 edition is held under the theme: “The perfume rose sector at the heart of integrated development in oasis areas.”
A Strategic Event for Sustainable Development
More than a cultural celebration, the International Rose Festival has become a strategic platform dedicated to sustainable development and innovation. It brings together professionals, investors, researchers, and tourists from around the world to explore the economic potential of Morocco’s rose industry.
The event showcases the multiple roles of the Damask rose sector, which extends far beyond its symbolic beauty. It is a key agricultural value chain that supports thousands of livelihoods in southern Morocco, particularly in fragile oasis ecosystems.
The 2026 edition will also present the progress and achievements of the national agricultural strategy “Generation Green 2020–2030.” This includes:
- Modernization of production systems
- Improved value chains and processing units
- Support for innovation and entrepreneurship
- Empowerment of women and youth in rural areas
- Climate resilience and water resource management
This strategic positioning reinforces Morocco’s ambition to develop a competitive and sustainable agricultural sector while preserving its environmental heritage.
Exhibitions, Innovation, and International Participation
The International Rose Festival features multiple thematic spaces designed to highlight the richness and diversity of the sector.
| Exhibition Area | Focus |
|---|---|
| Institutional Space | Public policies and sector development |
| Rose Products Area | Perfumes, oils, cosmetics |
| Local Products | Oasis agriculture and terroir goods |
| Agricultural Innovation | Machinery and modern equipment |
In addition to exhibitions, the program includes conferences, seminars, and expert-led roundtables addressing the future of the rose sector and the broader solidarity economy. These discussions emphasize the importance of scientific research and academic collaboration in strengthening agricultural development in oasis regions.
The event is expected to attract thousands of visitors, including international investors, industry professionals, and tourists seeking authentic cultural experiences.
Recognizing Excellence in the Damask Rose Industry
A key highlight of the festival is the recognition of excellence within the sector. Awards will be presented to the best-performing farms and processing units specializing in Rosa Damascena, encouraging innovation and quality improvement.
These distinctions aim to foster a culture of recognition and motivation among professionals, reinforcing competitiveness and long-term sustainability.
The Annual Carnival: Culture, Identity, and Celebration
Beyond its economic and agricultural significance, the festival is also a vibrant cultural celebration. The famous annual carnival transforms Kelaat M’Gouna into a stage of color, music, and tradition.
Often referred to as the “capital of the Damask rose,” the city comes alive with artistic performances blending authenticity and modern creativity. Traditional dances, historical reenactments, and local craftsmanship are showcased in a festive atmosphere.
The highlight of the carnival is the grand parade led by the crowned Miss Rose 2026, symbolizing beauty, heritage, and the cultural identity of the region. This celebration reflects the deep connection between the community and the rose, which remains a source of pride and economic vitality.
A Global Showcase of Morocco’s Cultural and Economic Potential
The 61st International Rose Festival in Kelaat M’Gouna stands as a powerful example of how tradition and innovation can converge to drive sustainable development. By promoting the Damask rose sector, Morocco continues to strengthen its position on the global stage while supporting local communities and preserving its unique heritage.
As thousands gather in May 2026, this iconic event will once again demonstrate that the rose of Kelaat M’Gouna is not only a symbol of beauty, but a pillar of economic resilience and cultural identity.
