At the ITB Berlin International Tourism Fair (March 3–5, 2025), Morocco’s National Tourism Office (ONMT) reinforced its strategic positioning in the German market one of Morocco’s most important European source markets.
With nearly 6,000 exhibitors representing over 170 destinations, ITB Berlin provided a major global platform for Morocco to promote new air connectivity, deepen partnerships with German travel operators, and accelerate tourism growth.
Table of Contents
- 1. Why Germany Matters for Moroccan Tourism
- 2. Expanding Air Connectivity Between Morocco and Germany
- 3. ONMT’s Strategic Plan for the German Market
- 4. Morocco’s Pavilion at ITB Berlin
- 5. Key Partnerships with German Tour Operators
- 6. Tourism Growth: 930,000 German Visitors in 2025
- 7. Economic Impact on Moroccan Regions
- 8. FAQ – Morocco & the German Tourism Market
1. Why Germany Matters for Moroccan Tourism
Germany is currently Morocco’s 7th largest source market, accounting for approximately 5% of international arrivals.
German travelers are increasingly drawn to Morocco for its cultural heritage, coastal resorts, desert landscapes, and eco-tourism experiences.
ONMT’s objective is clear: increase Germany’s market share and strengthen Morocco’s visibility among German travelers seeking year-round sunshine and authentic experiences.
2. Expanding Air Connectivity Between Morocco and Germany
Air connectivity remains at the heart of ONMT’s expansion strategy.
New agreements were signed with leading German airlines, including:
- Condor
- Eurowings
- Discover Airlines
These partnerships aim to increase seat capacity and launch new direct routes to high-demand Moroccan destinations.
Royal Air Maroc Expansion
- New direct route: Nador – Frankfurt
- New direct route: Nador – Düsseldorf
- New route: Casablanca – Munich
These additional routes significantly improve accessibility for German tourists and business travelers alike.
3. ONMT’s Strategic Plan for the German Market
Beyond promotion, ONMT unveiled a structured plan to consolidate Morocco’s position in Germany.
Priority regions highlighted include:
- Oriental Region
- Fès-Meknès
- Souss-Massa
The strategy emphasizes diversified tourism: culture, luxury resorts, eco-tourism, desert adventures, and coastal experiences.
4. Morocco’s Pavilion at ITB Berlin
The Moroccan pavilion covered over 1,000 square meters and was officially inaugurated by Morocco’s Ambassador to Germany.
More than 140 Moroccan tourism professionals attended, presenting the country’s tourism assets to global stakeholders.
The pavilion showcased:
- Imperial cities
- Atlantic and Mediterranean coasts
- Sahara experiences
- Luxury and boutique hospitality
5. Key Partnerships Driving Growth
ONMT reinforced strategic alliances with major German tourism groups.
- New agreement with TUI Group
- Strategic partnership with DER Touristik (Germany’s second-largest tour operator)
The partnership with DER aims to achieve a 25% growth in visitor numbers over three years.
These collaborations are essential to maintain Morocco’s competitiveness amid evolving global travel trends.
6. 930,000 German Tourists in 2025
Morocco welcomed over 930,000 German tourists in 2025, representing an 11% increase compared to 2024.
This growth reflects Morocco’s rising popularity as a safe, exotic, and culturally rich destination within short flying distance from Germany.
7. Economic Impact Across Moroccan Regions
Increased German tourism translates into:
- Job creation in hospitality and services
- Regional economic development
- Infrastructure investment
- Growth in air transport and logistics
As visitor numbers rise, regions such as Oriental, Fès-Meknès, and Souss-Massa are poised to benefit significantly from increased tourism flows.
8. FAQ – Morocco & the German Tourism Market
How many German tourists visited Morocco in 2025?
Over 930,000 German tourists visited Morocco in 2025, marking an 11% increase from 2024.
What new air routes connect Morocco and Germany?
New routes include Nador–Frankfurt, Nador–Düsseldorf, and Casablanca–Munich, alongside expanded capacity from German carriers.
Why is Germany important for Moroccan tourism?
Germany is Morocco’s 7th largest tourism market and represents a high-value European source market.
What is ONMT’s goal?
To increase German market share through improved connectivity, partnerships, and targeted regional promotion.
