Marrakech-Menara Airport . Photo by : le360.ma
Morocco is embracing the spirit of the continent’s biggest football event as the National Airports Authority (ONDA) launches a major immersive campaign across airports nationwide. Designed to capture the emotion and energy of the AFCON 2025 TotalEnergies, this initiative transforms Morocco’s airports into vibrant gateways of celebration for millions of travelers.
A Powerful Visual and Emotional Experience for Travelers
In collaboration with the Local Organizing Committee and CAF, ONDA is rolling out an ambitious multi-sensory experience ahead of the CAF Awards 2025 in Rabat. Airports across the Kingdom are being redesigned as living stages of African football pride, with monumental arches, giant trophy installations, immersive tunnels, themed fan zones, and interactive spaces that welcome passengers with warmth and excitement.
This campaign aims to offer travelers a memorable first impression—one that reflects Morocco’s passion for the game and its commitment to hosting a world-class event. From arrival to departure, every touchpoint invites visitors into the festive atmosphere of AFCON 2025.
Airports as the First Arenas of Emotion
More than a decorative initiative, ONDA’s campaign is a strategic step toward turning Morocco’s airports into the first emotional arenas of the tournament. The objective is clear: before fans reach the stadiums, they should already feel the pulse of African football. The combination of visuals, soundscapes and interactive elements creates an environment where football becomes a universal language of unity, pride and hospitality.
Central to this approach is ONDA’s ongoing priority of placing the passenger experience at the heart of its strategy, ensuring that every traveler feels welcomed, engaged, and safe.
Seamless Coordination for an Exceptional Visitor Experience
ONDA’s initiative is supported by coordinated efforts involving the Ministry of the Interior, territorial authorities, the DGSN, the Royal Gendarmerie, the Customs and Indirect Taxes Administration (ADII), and the Ministry of Transport and Logistics. This unified approach ensures smooth operations, enhanced security, and a world-class reception for international visitors.
The campaign also celebrates the spirit of teamwork and service, combining professionalism, hospitality and the shared enthusiasm of all national stakeholders.
A Celebration Aligned with Morocco’s Football DNA
This initiative is part of a broader national dynamic. Morocco is living and breathing football more than ever—supported by the remarkable achievements of the Atlas Lions, the recent success of the U20 national team, and the strong connection shared with African nations. AFCON 2025 TotalEnergies symbolizes an ambitious, united, and forward-looking Africa.
The airport activation began with the arrival of delegations, African football legends, nominees, officials and international media attending the CAF Awards 2025. The deployment will intensify progressively through to the tournament, scheduled from December 21, 2025 to January 18, 2026, supporting traveler flows before, during, and after the competition.
Morocco Welcomes Africa With Pride
ONDA’s campaign reflects the perfect synergy between national partners working alongside the Royal Moroccan Football Federation. From airport halls to stadium stands, a unified message resonates: Morocco welcomes Africa with passion, pride, and unwavering commitment.
Source: MAP
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