Morocco’s tourism sector achieved historic growth in 2025, yet reaching the target of 26 million visitors by 2030 will require stronger air connectivity, diversified experiences, improved quality standards, and sustainable local development.

Morocco has launched a nationwide study to better understand domestic travel behavior and reposition the local market at the heart of its tourism strategy, aiming to strengthen long-term stability and regional development.

RISMA is launching a MAD 450 million capital increase to fund expansion and renovation projects as Moroccan tourism enters a new growth cycle.

Morocco is supporting young creators with grants of up to 400,000 dirhams to open cafés and restaurants in cultural and tourist sites. A new way to make heritage spaces more welcoming and full of local life.