Fez launches weekly cultural shows at Bab Boujloud in 2026, transforming the iconic Blue Gate into a vibrant hub for tourism, culture, and community life.

Morocco showcased its tourism offer at ITB Berlin 2026 with a large national pavilion, new airline agreements, and partnerships with major German tour operators to boost visitor numbers.

Morocco is preparing a new generation of innovative tourism projects led by SMIT, aiming to modernize the national tourism offer, attract investment, and position the Kingdom as a leading global destination ahead of major international events.