The FRMF launches its first official off-stadium store in Rabat ahead of AFCON 2025.
As AFCON 2025 unfolds in Morocco, the Royal Moroccan Football Federation (FRMF) has taken a new step in fan engagement by opening its first official store outside a stadium, located in Rabat.
A first for Moroccan football retail
The new store marks the FRMF’s first permanent retail space established outside match venues. Designed to be accessible throughout the tournament, it allows fans to connect with the national team beyond matchdays.
Supporters can find a wide range of official products, including national team jerseys, training gear, accessories, and exclusive AFCON 2025 items.
Strengthening the fan experience during AFCON 2025
This initiative aims to bring supporters closer to the Moroccan national teams and reinforce the festive atmosphere surrounding the Africa Cup of Nations.
By opening an off-stadium store in the capital, the FRMF ensures continuous access to official merchandise for local fans and international visitors staying in Rabat during the competition.
A strategic move aligned with Morocco’s hosting vision
The launch of the store reflects Morocco’s broader approach to hosting major sporting events, combining organization, accessibility, and fan-centered services.
AFCON 2025, running from December 21 to January 18, continues to showcase Morocco’s ability to deliver a modern and engaging tournament experience, both inside and outside stadiums.
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