Morocco has launched a nationwide study to better understand domestic travel behavior and reposition the local market at the heart of its tourism strategy, aiming to strengthen long-term stability and regional development.

El Economista reports that Morocco is emerging as one of the Mediterranean’s most dynamic tourism destinations after record growth in 2025.

Morocco is strengthening its global tourism positioning at FITUR 2026 in Madrid, led by ONMT and a strong professional delegation.

With 19.8 million tourists recorded in 2025, Morocco is strengthening its tourism strategy by positioning Brazil as a key long-haul market.

Morocco’s tourism sector is enjoying an exceptional year, driven by a sharp rise in visitors from China and record overall international arrivals.

Morocco is gaining strong interest from Dutch tour operators thanks to its diversity, improved tourism ecosystem, and growing appeal for experience-driven travelers seeking culture, nature, and authentic journeys.

Morocco is accelerating its tourism ambitions with a new data-driven model designed to improve insights, refine strategy, and support long-term growth toward 20 million visitors.