Photo by Tesla Fans Schweiz / Unsplash
Tesla has officially announced the start of its commercial operations in Morocco, marking a major step for the electric vehicle market in the Kingdom. The American manufacturer will make its debut on Friday, February 6, 2026, with the opening of a pop-up store at AnfaPlace Mall in Casablanca, alongside the launch of a dedicated online ordering platform for Moroccan customers.
First Official Tesla Presence in Africa
The temporary showroom at AnfaPlace Mall represents Tesla’s first official presence on the African continent. Visitors will be able to explore the brand’s flagship electric models, the Model 3 and the Model Y, and gain firsthand insight into Tesla’s technology, performance, and design philosophy. The initiative aims to introduce electric mobility to a wider audience and respond to growing interest in sustainable transportation in Morocco.
A Launch Focused on Innovation and Energy Transition
An open inauguration event will be held on February 6 from 8:00 p.m., allowing the public to discover Tesla’s ecosystem, including daily EV usage, home charging solutions, and the brand’s vision for clean mobility. Beyond automobiles, Tesla’s arrival aligns with Morocco’s broader ambitions in renewable energy and the energy transition, strengthening the country’s attractiveness for global players in green technologies and innovative mobility solutions.
Sources: SNRTNEWS
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